Digital Marketing: Worth It or Not?

Digital marketing: hype or real opportunity?

With the advancement of the online world, this question arises every day: Is digital marketing worth it?

Digital marketing has become one of the most popular career and business paths as businesses move online and consumers spend more of their time on the web. Let’s take a candid look at digital marketing.

What Is Digital Marketing?

Digital marketing is the act of promoting goods or services on websites, social media, search engines (SEO), emails and apps. SEO, social media marketing, pay-per-click (PPC) advertising, content marketing and email marketing all fall under the category of digital marketing.

Why Digital Marketing Is Worth It:

1. High Demand (for everything)

Every business, large and small, needs an online presence, which creates constant demand for digital marketers.

2. Digital Marketing Is A Cost-Effective alternative to traditional methods.

Due to the precise targeting capabilities and reduced overall cost to advertise via digital channels, businesses can target their audience with smaller budgets than they could with traditional TV, radio, and print advertising.

3. High Potential For Career Advancement And Income Growth

Depending on the level of skills and experience acquired, you may be able to freelance or work for a business or even start an agency.

4. Measurable

You can track clicks, leads, conversions, and return on investment (ROI) for a campaign in real-time; therefore, digital marketing provides measurable results.