Is Digital Marketing Good for the Future?

Digital marketing is not the future — it is the present. Grow smart, grow online.

Why Digital Marketing Is Growing Rapidly

The rapidly changing landscape of today's online marketplaces has established a wealth of opportunities for those pursuing a career in digital marketing. There will be an increasing need for those who possess the knowledge and skills to successfully utilize digital marketing as businesses move from traditional marketing practices to online marketing platforms. Every business, large or small, now requires the use of digital marketing in order to maintain growth. The following provides insight on why you should pursue a career in digital marketing:

1. Every Industry Will Need Digital Marketing Tools

More than likely, you can find some connection to your industry, or another industry you are passionate about, that has a significant number of businesses with a need to use the digital marketing tools at their disposal. The need for businesses to have a website, a social media page, SEO and paid advertising means that there will always be a demand for professionals who can use these tools effectively and efficiently.

2. Both Cost Effective and Available for Tracking Results

Using traditional marketing tools such as television commercials and newspapers is expensive and difficult to measure in terms of effectiveness. Conversely, digital marketing is less expensive, and businesses have the tools available to them through programs such as Google Analytics, to track their campaigns against a variety of criteria. Therefore, businesses are likely to continue to use digital marketing as their preferred choice for marketing their products and services.

3. Opportunities Abound within the Industry

The digital marketing discipline is not confined to just one job description. The term "digital marketing" encompasses many different job responsibilities within the digital marketing field, including:

Search Engine Optimization (SEO)

Social Media Marketing (SMM) 

Pay-Per-Click Advertising (PPC)

Content Marketing

Email Marketing

Affiliate Marketing

As such, you can find many different options when seeking employment in the digital marketing field. You can work as a freelancer, or find a full-time position within a digital marketing company.