What are 7 types of digital marketing?

🌐 7 types of digital marketing you need to know to succeed in 2025!

1. Search Engine Optimization (SEO)

SEO is making your website more visible on search engines such as Google.

You want to rank higher on search results when individuals search for your business-related keywords.

Example: Ranking blog content for "best fitness tips."

2. Pay-Per-Click Advertising (PPC)

PPC are paid advertisements that show up on search engines or social media sites.

You only pay when an individual clicks on your ad.

Example: Google Ads or sponsored Facebook posts.

3. Social Media Marketing (SMM)

It targets advertising products or services on channels such as Instagram, Facebook, LinkedIn, and Twitter (X).

It builds brand awareness, engagement, and leads.

Example: Organizing Instagram ad campaigns for a new product launch.

4. Content Marketing

Content marketing entails developing and sharing useful content (blogs, videos, infographics, etc.) to entice and engage your audience.

Example: Writing instructional blogs or creating "how-to" videos.

5. Email Marketing

Sending targeted emails to your subscribers in order to promote deals, share news, or establish relationships.

Example: Sending a weekly newsletter or product update to your subscribers.

6. Affiliate Marketing

In affiliate marketing, companies collaborate with affiliates (bloggers, influencers, or websites) who promote their products and receive a commission for every sale.

Example: A YouTuber endorsing a skincare product and receiving money from every sale made through their referral link.

7. Influencer Marketing

Brands partner with social media influencers in order to make their products or services visible to a broader audience.

Example: A fashion influencer marketing a clothing brand on Instagram.