What is PPC in digital marketing?

 PPC = Instant Visibility, Real Results

PPC (Pay-Per-Click) is a common digital marketing model where advertisers pay a fee each time someone clicks on their online ad. Instead of waiting for organic traffic, PPC gives businesses instant visibility on search engines and social media. The most familiar example of PPC is Google Ads, where ads show up at the top of search results when users search for specific keywords. Businesses bid on keywords related to their products or services. The ad displays when the bid and quality score meet the platform's standards. Other well-known PPC platforms include Facebook, Instagram, YouTube, and LinkedIn. One of the main benefits of PPC is targeted advertising. Advertisers can select their audience based on location, age, interests, behavior, and search intent. This ensures ads reach people who are more likely to convert. PPC also provides complete budget control. Advertisers can set daily or monthly spending limits and monitor performance in real time. Every click, impression, and conversion can be measured, making PPC very focused on data. In digital marketing, PPC works well for new businesses, product launches, and quick lead generation. When used with the right strategy, PPC helps drive traffic, increase sales, and grow brands quickly.